BBA

Bachelor of Business Administration

Business fundamentals, marketing, finance and people management.

Field of study

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Core subjects

Subjects you actually study in BBA — with notes, PDFs and video links.

Principles of Management
Notes YouTube NPTEL
Financial Accounting
Notes YouTube NPTEL
Microeconomics & Macroeconomics
Notes YouTube NPTEL
Marketing Management
Notes YouTube NPTEL
Organisational Behaviour
Notes YouTube NPTEL
Business Statistics
Notes YouTube NPTEL
Business Law
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Corporate Finance
Notes YouTube NPTEL
Operations Management
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Entrepreneurship
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Browse all subject notes & PDFs →

Learning roadmap

Phase by phase, with a resource link on every step.

Phase 1 — Foundations

Principles of management, micro & macro economics Notes YouTube NPTEL
Financial accounting and business mathematics Notes YouTube NPTEL
Excel / Google Sheets to a working level Notes YouTube NPTEL
Business communication and email etiquette Notes YouTube NPTEL

Phase 2 — Core subjects

Marketing management and consumer behaviour Notes YouTube NPTEL
Corporate finance, cost accounting, ratio analysis Notes YouTube NPTEL
Human resource management and organisational behaviour Notes YouTube NPTEL
Business statistics and basic SQL Notes YouTube NPTEL

Phase 3 — Specialise

Pick one: Marketing, Finance, HR, Operations or Analytics Notes YouTube NPTEL
Do two internships and one live market-research project Notes YouTube NPTEL
Learn Power BI / Tableau and a CRM tool Notes YouTube NPTEL

Phase 4 — Job ready

CAT / GMAT prep if targeting an MBA Notes YouTube NPTEL
Case-interview and guesstimate practice Notes YouTube NPTEL
Resume, LinkedIn and a portfolio of case studies Notes YouTube NPTEL

Technical skills

Financial statement analysis

Market research design

Data visualisation

Budgeting & forecasting

CRM usage

Business writing

Programming skills

Excel formulas & pivot tablesSQL for business queriesPython (basic analytics)Google Apps Script (automation)

Tools & technologies

Microsoft ExcelPower BI / TableauGoogle AnalyticsHubSpot / Zoho CRMCanvaNotion

Mini projects

Short, buildable projects to start with.

Consumer survey on a campus product
Break-even analysis for a small business
Social media audit of two competitors
Personal finance planner in Excel

Major projects

Final-year scale projects that stand out in interviews.

Full business plan with financial projections
Market-entry study for a new city
Brand repositioning case study
Supply-chain cost analysis of a local retailer

Career paths

• Marketing
• Finance
• Human resources
• Operations & supply chain
• Business analytics
• Entrepreneurship

Job roles

• Business Analyst
• Marketing Executive
• Financial Analyst
• HR Associate
• Sales Manager
• Operations Executive

Government & PSU opportunities

Exams and organisations that recruit from this branch.

UPSC Civil Services
IBPS PO / SBI PO
SSC CGL
RBI Grade B
State PSC administrative posts

Higher studies

• MBA via CAT / XAT / GMAT
• MSc Management abroad
• CFA / FRM for finance
• PGDM in analytics

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing
• Financial Modelling & Valuation
• Microsoft Power BI Data Analyst

Industry-relevant technologies

What companies in this field are actively working on.

AI in marketing automationSelf-serve analyticsD2C and quick commerceESG reportingFintech and UPI ecosystem

BBA career updates

Domains hiring from this branch and the skills each one expects.

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